- Your Product or Service is targeted at Corporations or Retail.
- Your Product or Service is targeted at Federal, State or Local Agencies.
- You do work with or for your State's Department of Transportation (DOT)
- You wish to be included in searchable databases for companies and government agencies who have supplier diversity requirements.
- Your Customers have requested a specific certification.
- If you are a B2C model, you must weigh the benefits of certification.