June 08, 2023 Certification is a Marketing Tool. It will not help you unless you use it. You should consider certification if you are B2B and...
  • Your Product or Service is targeted at Corporations or Retail.
  • Your Product or Service is targeted at Federal, State or Local Agencies.
  • You do work with or for your State's Department of Transportation (DOT)
  • You wish to be included in searchable databases for companies and government agencies who have supplier diversity requirements.
  • Your Customers have requested a specific certification.
  • If you are a B2C model, you must weigh the benefits of certification.
If you are a B2C model, you must weigh the benefits of certification.
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